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Wireless
Monday, November 05, 2007
Wearable WiFi Locator
Every year around this time, Michele asks me for a gift list. This will definitely be on it. I need to boost my geek quotient, and nothing will accomplish that like wearing a t-shirt that detects WiFi signals, and at $29.99, it’s way cheaper than a new VAIO.
Technology • Wireless • (1) Comments • (0) Trackbacks • Permalink
Tuesday, February 27, 2007
WiFi users spend more time online
Those busy folks over at the Pew Internet and American Life Project have released a study showing that people with WiFi access tend to spend more time online than those tethered to a hard-wired connection. Thirty-four percent of Interet users have gone online using WiFi, with most of them using hotspots away from home or work. Details here.
From a communications standpoint, the first implication that leaps to mind is the potential for internal communications. If your company hasn’t implemented WiFi in its facilities, it’s time to reconsider (or consider for the first time). Being able to get online at meetings or in the cafeteria can improve productivity. Can you think of other ways business can take advantage of the fact that WiFi use translates into deeper levels of online engagement?
Tuesday, February 06, 2007
Toyota offers cell phone-only event programming
On ”For Immediate Release” yesterday, I reported on results of a study that focus on the increased use of mobile telephones for activities other than phone calls. Consumers use an average of 4.8 features on their handsets, ranging from text messaging (the most dominant use) to software downloads, coupon retrieval, and alert services. My point was the companies ignore mobile phones as a communication channel at their peril. (It has been evident for years that Internet-based services were poised to escape the confines of the computer and migrate to other devices.)
Toyota is one company that has gotten the message. In a ClickZ article yesterday, I learned about a campaign to track, via video, the progress of the FJ Cruiser in the grueling Baja 1000 race. Banner ads accompany the videos.
Expect to see more of this as awareness of cell phone potential increases.
Tuesday, December 13, 2005
WiFi: A conference requirement
Last week, one comment kept recurring at Lawrence Ragan Communications’ annual Web Content Management conference in Chicago: “Why don’t they have WiFi?”
The conference was held at the ancient Knickerbocker hotel, where in-room broadband ran $9.95 a night. (The day is coming when hotel-wide WiFi will be free.) You even had to pay, I was told, when connecting to the WiFi in the lobby. And although the ballroom where the conference was held was just off the lobby, the signal didn’t reach that far. Thus, a number of attendees who would have liked to blog the conference were frustrated in their efforts.
Blogging the conference would have provided Ragan with a number of benefits. The links to the company from these blog postings would have given it a ton of Google juice. Readers of these blogs would have learned about the company and ultimately some would have been enticed to attend next year’s conference, or perhaps some other Ragan professional development offering. The cost of providing WiFi in the ballroom (where every session was held) would have been dramatically offset by the free publicity provided by these would-be bloggers.
IABC offers free WiFi at the trade show at its international conferences, but not in the meeting rooms where bloggers would need it to write in near-real-time about the sessions. I’m not sure what PRSA or other communication organizations do, but I’d be surprised if any made WiFi pervasively available wherever their conferences are taking place. I hope I’m surprised soon.