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SNCR
Wednesday, April 23, 2008
Francois Gossieaux at NCF
Francois Gossieaux from Emergence Marketing and Corante introduces results from an ongoing study of online communities in business. This is just a brief clip from the beginning of the presentation.
Research • SNCR • Social Media • (1) Comments • (0) Trackbacks • Permalink
Tuesday, April 22, 2008
Live blogging from the New Communication Forum
UPDATE: Evidently, ShiftEdit is having trouble connecting through OpenID, so I’ve had to log in using my Facebook account and recreate the NewComm Forum live blogging page. It’s here: http://www.shiftedit.com/Thread.aspx?Id=243
I’m trying a service for live-blogging, currently in alpha, called Shift-Edit. I’m heading over to the New Communications Forum (just about a 90-minute drive for me) around 10:30 this morning, with both my laptop and mobile phone in tow. I can post from either to the New Communications Forum section I’ve set up in Shift-Edit (the latter via email). If you’re interested, you can catch the posts here:
http://www.shiftedit.com/Thread.aspx?Id=239. They should start around 3 p.m., after the board meeting ends.
Tuesday, April 15, 2008
Share your thoughts with SNCR on press release ROI
I’ve been part of a team working with the Society of New Communications Research (SNCR) conducting a study into the ROI companies derive from posting press releases online. The study is based on some interviews and a survey. The survey’s been online for a while but time is running short to contribute your thoughts. It only takes a couple minutes. SNCR and I would value your answers.
There’s a benefit to taking the survey, which is sponsored by Vocus, which owns PRWeb, the online press release distribution service: You’ll get a pretty nice discount to the New Communication Forum, which starts next Tuesday in Sonoma. If you’ve been on the fence about coming, the lower price might help tip you over. The survey results will be presented at a special Forum session.
Speaking of the New Communications Forum, not too many people are signed uip for the pre-conference sessions, which offer 3-1/2 hours of in-depth learning on topics ranging from measurement to new media education and training. The sessions are only $249, and discounts are available for corporations and non-profits. (Okay, I admit I have a selfish motivation for promoting the pre-conference sessions: Only a couple people have signed up for the session I’m doing on podcasting with Neville Hobson (who will be participating via Skype from the UK).
I hear that the economy is putting a squeeze on a lot of conference. The Conference Board, for example, is seeing a downturn in registrations (or so I’m told). But a discounted $249 rate for a half-day that goes deep on these topics is hard to beat.
In any case, though, taking the survey is free—plus, you’ll get a copy of the study’s xecutive summary—and will contribute to precisely the kind of knowledge base SNCR was formed to provide.
Friday, November 16, 2007
SNCR Symposium looks like a great event
I wish I could be there but I have another commitment. Still, I was surprised to hear that registrations are low for the Research Symposium and Awards Gala, the annual SNCR event set for December 5-6 in Boston. (I was particularly surprised given the combination of a great program and the vibrancy of the Boston-based social media community.)
Speakers include John Cass, Paul Gillin, Richard Nacht and Shel Israel, among others. A slew of case studies will be presented and the registration fee supports the Society, whose work benefits all of us. (Disclosure: I am a founding fellow of SNCR.)
Take a look at the program and give some serious thought to attending.







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