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Tuesday, May 29, 2007

A successful social media news release

Todd Defren pointed me (and everyone else reading his Twitter tweets) to a post by Geoffrey Livingston detailing his success with a social media news release. The case study involves the launch of a client’s website; in it, Livingston goes through the process of creating the release and chronicles the results, which included solid media and blog coverage.

A couple things are missing from the release, such as a dedicated del.icio.us account and associated Technorati tags, but nevertheless, it’s a solid case study. Since one of the raps against the social media release is the lack of real-world examples to point to, Livingston’s experience is most welcome. 

Posted by Shel on 05/29 at 04:47 PM
Media • PR • Social Media • (3) Comments • Permalink
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