Digg/shelholtz
Flickr/shelholtz
Facebook/Shel Holtz
Linkedin/shelholtz
Twitter/shel
YouTube/shelholtz
Del.icio.us/shelholtz
GMail/Shel Holtz
Technorati/shelholtz
MyBlogLog/shelholtz
Utterz/shel
§ Subscribe
§ Podcast
- For Immediate Release
A weekly podcast for professional communicators from Shel Holtz, ABC and Neville Hobson, ABC.
Podcast Feed
Vote for FIR
§ PR Search
§ Places
- Shel's link blog
- Blogs I read
- Holtz Communication + Technology
- IABC
- Ragan Communications
- Society for New Communications Research
§ Dead Trees
- Tactical Transparency
by Shel Holtz and John C. Havens
- How to Do Everything with Podcasting
by Shel Holtz with Neville Hobson
- Blogging for Business
by Shel Holtz and Ted Demopoulos
- Corporate Conversations
by Shel Holtz
- Public Relations on the Net
by Shel Holtz
§ License
This work is licensed under a Creative Commons License.
Wednesday, December 28, 2005
Beer, sports, podcasts
C|Net reports on a survey from Podtrac that shows 78% of those who have ever listened to a podcast are men. That’s consistent with the idea that men are earlier adopters of technology, according to Mark McCrery, CEO of Podtrac, a company that connects podcasters and advertisers: “With podcasting just over a year old, the current maleness of the podcast audience at the aggregate level is consistent with gender usage trends of the early Web.”
But the shift toward a more balanced mix of listeners is happening faster with podcasting than it has with earlier technologies, the study revealed. Fifty-one percent of those who said they had listened to a podcast in the prior week were women. Other study findings:
- A third of survey respondents knew the term “podcasting”
- A third of those who knew what podcasting is have listened to a podcast
- 40% of those who have ever listened had done so in the week preceding the survey
