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Friday, February 29, 2008

Brian Solis on Social Media Release

The February “Cafe2Go,” IABC’s monthly podcast, is up, featuring an interview I conducted with Brian Solis about the Social Media Release. Brian is an original member of the Social Media Release working group. He was selected for this interview because IABC members—communicators—are the audience for Cafe2Go, and Brian’s background is in communication. Among the members of the working group, he (and Todd Defren) represents the people who will be crafting such releases.

You may be wondering why we’re talking about the Social Media Release on Cafe2Go. The short answer: IABC is assuming a role in the development of SMR standards. An official announcement is slated for mid-week next week that will go into more detail.

The podcast kicks off with the usual discussion between Julie Freeman, IABC’s staff president, and Todd Hattori, the 2007-08 chair. This time around, they’re talking about accreditation; a survey reveals that members do, for the most part, find real value in getting accredited. It’s an interesting talk, but if you want to skip right to the SMR part of the show, it’s at around the 18:18 mark.

Posted by Shel on 02/29 at 08:52 AM
External • IABC • Podcasting • PR • Social Media • (1) Comments • (0) Trackbacks • Permalink
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