NMRCast #15 - 06/04/07 - Todd Defren joins the conversation

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The New Media Release Podcast, episode 5can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

Content summary:Todd Defren, from SHIFT Communications, joins Brian and Shel to talk about the one-year anniversary of SHIFT’s social media press release template. Also up for discussion: SHIFT’s template for a social media newsroom and the status of the social media release working group.

Show notes for Jun 4, 2007

Welcome to NMRCast episode #15, a 28-minute podcast recorded live from the San Francisco Bay Area.
Download the file here (MP3, 11.8 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:Key reference sites for the Social Media Press Release:

• The new Social Media Release site, home of the social media release requirements
• Google Groups mailing list for New Media Release discussion (please join!)

1. The link to the media file is broken.

   Posted by Sallie Goetsch (rhymes with "sketch")  on  06/04  at  10:18 AM

2. I’m sure Shel will update the link soon.  In the meantime, this is the address:

   http://ripple.radiotail.com/142/nmrcast-15.mp3
   ----------------------------------

   Chris is a man of many talents and interests.  I can understand how those interests would compete with one another.

   Out of respect for Chris, I’d like to hear his thoughts on the future of the working group, but I’d be more than happy to contribute. 

   I’ve been working on the technical aspects of the Social Media News Release for the past year, so helping the working group complete its mission makes sense to me.

   Posted by Shannon Whitley  on  06/04  at  01:39 PM

3. Given Shannon’s outstanding work introducing semantic markup and microformatted content into the SMR, I would certainly recommend him as an able person to move this initiative forward.

   Posted by Jason Ryan  on  06/04  at  09:40 PM

4. Sorry about that—one should not post when one is seriously jet-lagged!

   Posted by Shel  on  06/04  at  10:49 PM