The News Release in the Social Media Era: Shel Holtz’s IABC presentation

Content summary: Shel Holtz was part of the “All-Star” track at the annual world conference of the International Association of Business Communicators (IABC), presenting on the role of the news release in the social media era. The talk covered both the traditional news release and the social media release.

Both audio and PowerPoint are available here.

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Posted by Shel on 06/11 at 06:44 PM

  1. As an audience member for Shel’s presentation for the first time, just wanted to ensure that everyone knew A) He was great. B) The material presented was as good as you’ll get and C) The blog version doesn’t do it justice. Go see him in person.

    Shel - Honored to witness this, sir. Excellent advice and insights for those in attendance. Bravo.

    Posted by Jason Falls  on  06/11  at  07:40 PM

  2. Wish I had been there to see this, but even the slides alone will help me with questions on our SMRs like “Why not just use a blog?” and “Do they work?”

    Thanks for sharing the info.

    Posted by Rex Riepe  on  06/13  at  10:32 AM

  3. I think press releases for social media purposes are a totally different beast compared to the traditional press release where editorial control is in the hands of the owners of the newspaper, tv channel or website. With social media, the editorial control is with the people and unless they find the article engaging then it will not get any traction within the networks and thus will not get the sufficient views to make it cost effective.

    Posted by Agnes Jones  on  06/17  at  01:29 AM

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