Those Ohio University students must be good

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According to a report from Online Media Daily, the student team from Ohio University has won the National Student Advertising Competition. I wrote recently about Emerson College’s proposal, which I thought was damn fine. As I noted in my post, victory by a competing team (there were 17) means there are a lot of millenials studying communications who intuitively understand the integration of new and old media.

The Online Media Daily article notes that the winning team “add(ed) tabs to the currently existing AOL buddy list. Each tab would link directly to a different Web site, representing the new facets they wanted to add to enhance AOL’s social media capabilities.”

I still think the Emerson team put together a stellar proposal. Professor Douglas Quintal tells me the winning team’s proposal is videotaped and that he’ll share a video of one of Emerson’s dry runs with me. I’ll post here when I get them.

Congratulations to all the teams for making it to the finals and to Ohio University for a winning entry.

1. Hey Shel,

   I’m a huge fan of Fisher College of Business.  They are ranked 59 (http://www.businessweek.com/bschools/rankings/) not quite as high as they deserve in my humble opinion, but I’m a bit biased. I wonder if this victory can help that standing at all.

   Either way, great post.

   - dentonmd

   Posted by Michael Denton  on  06/10  at  11:32 AM

2. I look forward to watching Emerson’s presentation. Thanks, Shel!

   Posted by Tiffany Derville  on  06/10  at  02:27 PM

3. Hey Shel, I was particularly interested in this post as I initially heard you talking about your work in Providence on FIR which is where I used to live (and miss), plus I’ve got a friend going to grad school at Emerson now.  II hope those professors send the video soon because I’ve been waiting anxiously to see the videos of the Emerson students and the Ohio State winners!

   Posted by James O'Connor  on  06/14  at  09:46 AM