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Friday, August 28, 2009

FIR Interview: Chris Brogan, “Trust Agents” co-author and president, New Marketing Labs

Chris Brogan is a well-known name in the social media world through his prolific blogging and speaking, his involvement with organizations like Izea and now with the book he has co-authored, “Trust Agents.” On the eve of the launch of “Trust Agents”, blogger Leah Jones questioned Brogan’s trustworthiness after he accepted a consulting assignment from Sony, a client with which he first made contact at the Consumer Electronics Show, which he was visiting as part of a blogger outreach campaign marketing firm crayon managed for its client, Panasonic. In this interview, Chris discusses the issue and talks about the book.

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About our Conversation Partner

Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies.

Brogan is a ten year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com, a blog in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati. Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.

Prior to these roles in the media and events space, Chris had over 16 years of telecommunications experience in wireless and landline technologies, including enterprise software and hardware experience, project management expertise, and applications/solutions engineering experience, as well.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.