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Tuesday, April 14, 2009

FIR Live #13 set for April 25: Is social media monitoring critical or creepy?

FIR Live #13
Saturday, April 25
10 a.m. PDT / 1 p.m. EDT / 6 p.m. Wokingham
Listen in

Marshall Kirkpatrick of ReadWriteWeb explored both sides of the increasingly popular business activity of monitoring social media. He wrote:

It’s kind of a modern day horror story, isn’t it? Web 2.0’s potential benefit for humanity tragically sold short by social media because it fell under a fog of marketing software. Would-be short-form conversationalists jumping in with CRM-tinted glasses secured to their faces. One of my co-workers says that within minutes of his wife Tweeting about her art studio last night, she was friended by scads of art companies and salespeople. Who wants to have a conversation in that context?

Or maybe it’s just a matter of changing our expectations. Maybe this is all good; the new customer service - a lot like the old customer service, but in your blog comments and replies tab.

In our April FIR Live episode, we’ll talk with CustomScoop CEO Chip Griffin and a senior representative of the new social media monitoring service Spiral 16 for their takes on the issue. And we’ll take your calls. The show is set for Saturday, April 25 at 10 a.m. PDT, 1 p.m. EDT, and 6 p.m. in the UK. You can participate by calling in to +1-347-324-3723. You can listen in live by dialing into the same number or visiting http://www.blogtalkradio.com/fir. The recording will be made available as part of the Hobson & Holtz Report.

Posted by Shel on 04/14 at 04:23 AM
For Immediate Release • (3) Comments • (2) Trackbacks • Permalink
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