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Friday, February 11, 2005
First corporate podcast a bust
It was inevitable that business would figure out the value in podcasting. The ability to deliver audio that would never make it to the radio airwaves, but that consumers can still listen to intheir cars, was bound to be irresistable to business. It was General Motors that made the first leap into this space with a podcast that Christopher Carfi calls “a big miss” and “ungood...five minutes of corporate dronology.”
After listening, I have to agree. It’s a carefully scripted five-plus minute commercial, complete with music. The fact that it’s a recording of a live presentation (you can hear the applause) doesn’t help. Considering the outstanding effort of VM Vice Chairman Bob Lutz on his blog, this podcast is particularly lame. Lutz and those behind his blog understand what the blog-reading audience expects of a blog. Before jumping into podcasting, companies should understand what listeners expect of podcasts. This ain’t it.