Digg/shelholtz
Flickr/shelholtz
Facebook/Shel Holtz
Linkedin/shelholtz
Twitter/shel
YouTube/shelholtz
Del.icio.us/shelholtz
GMail/Shel Holtz
Technorati/shelholtz
MyBlogLog/shelholtz
Utterz/shel
§ Subscribe
§ Utterz
§ Podcast
- For Immediate Release
A weekly podcast for professional communicators from Shel Holtz, ABC and Neville Hobson, ABC.
Podcast Feed
Vote for FIR
§ PR Search
§ Places
- Shel's link blog
- Blogs I read
- Holtz Communication + Technology
- IABC
- Ragan Communications
- Society for New Communications Research
§ Dead Trees
- How to Do Everything with Podcasting
by Shel Holtz with Neville Hobson
- Blogging for Business
by Shel Holtz and Ted Demopoulos
- Corporate Conversations
by Shel Holtz
- Public Relations on the Net
by Shel Holtz
§ License
This work is licensed under a Creative Commons License.
Tuesday, November 29, 2005
Harvard Business School weighs in on blogging
As the blogging backlash continues, it’s nice to see no less authoritative a source than the Harvard Business School suggest that businesses should blog. The advice provided by the venerable insitution is familiar, as are the authorities quoted, but to have HBR come down on the side of blogging lends a certain amount of credibility to the practice.
The article, appearing in Harvard’s online “Working Knowledge for Business Leaders” newsletter, suggests three reasons for businesses to blog: influence public conversation about your company, enhance brand visibility, and get closer to your customers. Quoting the likes of Debbie Weil and Technorati’s Dave Sifry, the article offers some fundamental information about blogs as well as advice, such as “Have a distinct focus and goal,” “feature an authentic voice,” and be “open to comment.” Regular readers of this blog will find this all fairly elementary, but shoving a Harvard Business School article under your boss’s nose when he dismisses blogs could tip the scales.