Digg/shelholtz
Flickr/shelholtz
Facebook/Shel Holtz
Linkedin/shelholtz
Twitter/shel
YouTube/shelholtz
Del.icio.us/shelholtz
GMail/Shel Holtz
Technorati/shelholtz
MyBlogLog/shelholtz
Utterz/shel
§ Subscribe
§ Podcast
- For Immediate Release
A weekly podcast for professional communicators from Shel Holtz, ABC and Neville Hobson, ABC.
Podcast Feed
Vote for FIR
§ PR Search
§ Places
- Shel's link blog
- Blogs I read
- Holtz Communication + Technology
- IABC
- Ragan Communications
- Society for New Communications Research
§ Dead Trees
- Tactical Transparency
by Shel Holtz and John C. Havens
- How to Do Everything with Podcasting
by Shel Holtz with Neville Hobson
- Blogging for Business
by Shel Holtz and Ted Demopoulos
- Corporate Conversations
by Shel Holtz
- Public Relations on the Net
by Shel Holtz
§ License
This work is licensed under a Creative Commons License.
Sunday, August 21, 2005
Influencers use RSS
RSS took a hit early this month when Forrester released research results that showed only about 2% of Americans use RSS. How important can it be? Today, however, Nooked released results of its own survey focusing on key influencers—journalists, analysts, and bloggers—showing that RSS usage in this group is a whopping 87%, with 92% aware of RSS. The results are probably somewhat skewed since 45% of survey participants were bloggers, who are among the most RSS-aware; 25% were journalists, 15% were analysts, and the final 15% were “interested parties.”
Still, the study determined that “Journalists and Analysts have moved beyond the ‘RSS for beginners’ stage and now demand information be delivered to them through a clean channel, in a specified location with specialist content.”
