Digg/shelholtz
Flickr/shelholtz
Facebook/Shel Holtz
Linkedin/shelholtz
Twitter/shel
YouTube/shelholtz
Del.icio.us/shelholtz
GMail/Shel Holtz
Technorati/shelholtz
MyBlogLog/shelholtz
Utterz/shel
§ Subscribe
§ Podcast
- For Immediate Release
A weekly podcast for professional communicators from Shel Holtz, ABC and Neville Hobson, ABC.
Podcast Feed
Vote for FIR
§ PR Search
§ Places
- Shel's link blog
- Blogs I read
- Holtz Communication + Technology
- IABC
- Ragan Communications
- Society for New Communications Research
§ Dead Trees
- Tactical Transparency
by Shel Holtz and John C. Havens
- How to Do Everything with Podcasting
by Shel Holtz with Neville Hobson
- Blogging for Business
by Shel Holtz and Ted Demopoulos
- Corporate Conversations
by Shel Holtz
- Public Relations on the Net
by Shel Holtz
§ License
This work is licensed under a Creative Commons License.
Tuesday, March 29, 2005
ING testing RSS for internal communications
You might be inclined to think the first company to test RSS for internal communications would be a high-tech company, Microsoft, say, or Sun. According to an article (PDF file) in Investors Business Daily, though, a business services company—Amsterdam-based ING Groep—got the early lead when it launched a pilot test with 200 employees early this year.
I know that Siemens is also using RSS, but who am I to argue with IBD about who came first?
According to the article, the employees are receiving a broad range of information, from benefits updates to new-hire announcements. If the experiment goes well—and why shouldn’t it?—RSS will roll out to 20,000 employees by the end of the year.
The key benefit to employing RSS—at least from ING’s perspective—is consistent delivery. The article recalls an instance when new CEO Michael Tilmant sent an e-mail message to all employees, but because some e-mail filters delayed delivery, not everyone saw it at the same time. Using RSS also ensures delivery across different information systems installed at different business groups.
Thanks to my friend Bill Boyd, ABC, for pointing me to the article, which resides on the site of KnowNow, the company that is providing RSS feed services to ING.
