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Wednesday, February 22, 2006

Neville’s new home

Neville Hobson, my podcasting co-host, has completed his move from his blog of the last couple years—Nevon—and taken up residence at NevilleHobson.com.

The new blog represents the earliest signs of a trend that I like. The first time I saw it was when Allan Jenkins redesigned Desirable Roasted Coffee. The result was a blog that looks more like a website, an admirable objective given the number of people who don’t regularly read blogs and are confused by all the blog bells and whistles they find when they visit one.

The elements that make a blog a blog are all there, but instead of littering columns to the left and right, many are neatly organized on separate pages accessible through sensible links. Neville has embraced this approach to marry his blog with a more traditional consultant’s website, listing (among other things) the services for which he can be hired. His blogroll is incredibly short, but another link from the homepage takes you to a list of links that would normally appear in an endless blogroll. Nice job, Neville!

I’ve been working—glacially, I must admit—on a redesign of my own. I’ll continue to use Expression Engine, with its powerful content management features. In fact, if you visit the pMachine site, you’ll notice that the featured sites using Expression Engine are all websites, not blogs. I plan to migrate my existing website (which uses an open-source content management system called phpWebsite) to Expression Engine; my blog will be one of the primary homepage links and will continue to be accessible under the same URL you use today, but my blog and my business website will be one. When will this happen? Precisely when I’m able to get around to it. I have an Expression Engine website I’m developing for a nonprofit organization that needs to get done first.

I do hope this is the beginning of a trend toward a new era in blog design that doesn’t require insider status to understand what you’re seeing. Neville and Allan have certainly led the way among us PR bloggers.

Posted by Shel on 02/22 at 06:56 AM
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