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Thursday, March 13, 2008
New thinking from traditional sources
This video, offered in conjunction with a Wall Street Journal article on how companies do and should handle online attacks, includes a seeming endorsement of employee blogging. What will all the anti-employee blogging forces say when the conservative voices all begin to adopt the strategy? The individual who promotes the idea is Nate Bennett, professor of management at the Georgia Institute of Technology. The video series is produced by the WSJ and the MIT Sloan Management Review. A heady trio to be supporting the direct interaction of employees and customers, and further fodder to suggest the evolution of employee communications to prepare workers to participate in conversations on behalf of their companies.