Communicaton Planning

Social Media Planning

Too many social media consultants are focused on tools. They waltz into your office and proclaim, "You should be blogging!" and ask, "Why aren't you podcasting?" Shel takes a more strategic approach, looking at the issues, problems, and opportunities in your organization before identifying social media tools that could measurably improve the outcomes from those efforts.

Internal Communication Planning

Before you decide whether your communications should be online, print, video, face-to-face, something else, or a combination of all channels, you need to set a strategy. What is your communication designed to achieve? How will you know you've achieved it?

All internal communications -- regardless of the immediate goal -- should help build commitment and job satisfaction among employees. The key elements of commitment and satisfaction are trust, involvement, role knowledge, and a connection to the marketplace.

Shel can help design an internal communication strategy designed to incorporate all these factors so you can show bottom-line results from your efforts.

Shel has written several articles on employee communication, including...

Straight Talk from American Executive Magazine Walking a fine line between inspiration and intimidation from PR News

External Communication Planning

It's called "public relations" because you need to manage your organization's relationships with its external audiences. Any of those audiences, if disaffected by your company, can become obstacles to the execution of plans and achievement of goals.

Shel can help assess the situation and develop a plan to address key stakeholder constituencies, including:

  • Media
  • Investors/analysts
  • Angry publics
  • Communities
  • Government
  • Consumers
  • Customers

Once a plan is in place, Shel will help develop the tools used to reach these audiences, offering his special focus on the effective use of the Internet to achieve your communication goals.

Intranet Development

Intranets represent Shel's primary expertise. He can help you plan, develop and implement intranets or elements of intranets. Consider Holtz Communication + Technology if you need to...

  • Improve employee traffic to your intranet
  • Improve your intranet's ability to deliver news and information
  • Make it easier for employees to find what they're looking for
  • Transform your intranet into a collaborative tool
  • Add interactivity to your intranet
  • Improve employee productivity through use of the intranet
  • Launch an intranet from scratch

...or if you are engaged in any other efforts related to the content on your intranet.

Shel has written several articles on intranets, including...

Blogs on intranets for Ragan's Journal of Employee Communications Management The CEO's presence on the intranet for IABC's CW Bulletin

Web Site Planning

Shel provides strategic planning, develop and implementation to ensure your site meets organizational objectives but also the needs of your targeted audience. Shel's focus is on organizational communications. He provides these services for the following sites and sub-sites:

  • Media
  • Investors
  • The general public
  • Crisis communications
  • Initiatives and campaigns