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Sunday, January 04, 2009

PR skills of the future

Ogilvy PR Worldwide produced this video for PRWeek’s “Next” conference, held in mid-November. Leaders of PR agencies talk about the skills of the PR counselor of the future. John Bell weighs in with his own 13 skills, including SEO, influencer identification, community management, conversation (not just messaging) and digital crisis management.

Posted by Shel on 01/04 at 07:26 AM
PR • (7) Comments • (0) Trackbacks • Permalink
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