ConvoTrack

§ Subscribe

RSS logo
Alternatives


Enter your email address to receive blog updates by email:

Delivered by FeedBurner

§ Podcast

  • For Immediate Release
    A weekly podcast for professional communicators from Shel Holtz, ABC and Neville Hobson, ABC.
    Podcast Feed
    Vote for FIR

§ PR Search

§ Places


§ Dead Trees

  • Tactical Transparency

    by Shel Holtz and John C. Havens

    cover

  • How to Do Everything with Podcasting

    by Shel Holtz with Neville Hobson

    cover

  • Blogging for Business

    by Shel Holtz and Ted Demopoulos

    cover

  • Corporate Conversations

    by Shel Holtz

    cover

  • Public Relations on the Net

    by Shel Holtz

    cover


§ License

Creative Commons License
This work is licensed under a Creative Commons License.

Monday, November 06, 2006

PRWeek releases CEO survey

I just got word by email that PRWeek has released its annual CEO survey, this year looking less at communications and more at “the issues and information that impact corporate strategy.” The PRWeek story suggests that the factors a CEO considers when making decisions “is a combination of information and experience, advisors and gut instinct, and PR pros have a critical role to play in this mix.”

I haven’t had a chance to go over the story—and won’t for a bit, since I’m about to go deliver a talk—but the email I received from Tim McHugh at Plesser Holland (handling PR for PRWeek, I guess) points to these findings:

  • The search for talent is the biggest challenge for CEOs. (No surprise here—CEO Magazine’s annual survey always has recruiting and retention as a top CEO concern.)
  • 77% of CEOs feel that digital/online strategy is important to the organization’s overall plans, but only 8% of CEO’s have blogs, and only 19% say they will start their own blog in the next two years.
  • 77% of CEOs rank developing current customer relationships as one of their highest priorities, even above bringing in new business—addressing shareholder needs comes in last.

Have a look. When I get a chance, I’ll update this post with some observations.

 

Posted by Shel on 11/06 at 11:08 AM
Blogging • Business • PR • (0) Comments • (0) Trackbacks • Permalink
Page 1 of 1 pages