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Friday, June 19, 2009

Public bodies can’t manage a Twitter account? WTF?

imageNeville Hobson just tweeted a link to a news story in the Croydon Guardian about the suspension of a Twitter account. In a nutshell, the Croydon Council had launched a print newspaper for distribution to residents of the town to ensure they received town news distributed principally through press releases. Someone on the staff had set up a Twitter account and then mistakenly sent was was supposed to be a direct message as a regular old tweet for all to see. The tweet was critical of a reporter at the Evening Standard.

The newspaper was instructed to stop using the account as a result.

It was a couple of quotes from the Guardian article that prompted this post. The first one is from “a spokesman”—no other details than that:

It’s the firm belief that the Your Croydon publication needs to concentrate on developing its identity in print, not cyberspace.

Now, I’m a supporter of print and a believer in its value, but this statement still prompted a WTF moment for me. After all, print is a one-way channel and fewer and fewer people rely on print as a means of obtaining their information. It’s startling to hear the representative of any town council suggesting the its interests are best served by ignoring the online world in favor of a print publication. Perhaps the use of the word “cyberspace,” which I hardly hear at all any more, is indicative of just how out of touch this council is.

But it was the second quote that caused my jaw to drop. This one came from Councillor Tony Newman, leader of the Labour group that was quick to condemn the misuse of the twitter account:

How anyone could ever suggest that a public body could control a Twitter account is beyond me.

It would appear that what is beyond Mr. Newman isn’t beyond any number of public bodies—city and town councils in particular. The Oxford City Council is on Twitter. So is the Glasgow City Council, the NewCastle City Council, the New York City Council...the list goes on and on and on.

There are one or two public bodies in the U.S. federal government on Twitter, as well, as evidenced by this list from the amazing Twitter Fan Wiki):

You have to wonder just how many things are beyond Mr. Newman. Do politicians even consider research before shooting from the hip?

Posted by Shel on 06/19 at 10:48 AM
PoliticsTwitter • (8) Comments • (0) TrackbacksPermalink
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