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Tuesday, August 01, 2006

Putting the pitch online

In case you haven’t seen it yet, Agency.com, an interactive marketing agency, responded to a request for a proposal from sandwich-maker Subway by posting a nine-minute video to YouTube, even before the prospective client had a chance to see it. The video was in response to Subway’s request for a video designed to introduce them to the agency’s team. The prize: becoming Subway’s AOR. Agency.com posted the video yesterday and as of this posting, it has been viewed 2,640 times.

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Posted by Shel on 08/01 at 11:54 AM
(9) Comments • (1) Trackbacks • Permalink
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