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    <title>a shel of my former self</title>
    <link>http://blog.holtz.com/</link>
    <description>blogging at the intersection of communication and technology</description>
    <dc:language>en</dc:language>
    <dc:creator>shel@holtz.com</dc:creator>
    <dc:date>2009-07-02T19:16:11+00:00</dc:date>
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    dc:title="The Hobson &amp; Holtz Report &#45; Podcast #462: July 2, 2009"
    dc:identifier="http://blog.holtz.com/index.php/2970/" 
    dc:subject="For Immediate Release"
    dc:description="&amp;lt;object type=&quot;application/x&#45;shockwave&#45;flash&quot; data=&quot;http://www.forimmediaterelease.biz/audiofiles/dewplayer.swf?son=http://media.libsyn.com/media/fir/fir&#45;462.mp3&quot; width=&quot;200&quot; height=&quot;20&quot;&amp;gt;&amp;lt;param name=&quot;movie&quot; value=&quot;http://www.forimmediaterelease.biz/audiofiles/dewplayer.swf?son=http://media.libsyn.com/media/fir/fir&#45;462.mp3&amp;amp;bgcolor=#FFFFFF&quot; /&amp;gt;&amp;lt;/object&amp;gt; &amp;lt;strong&amp;gt;Content summary:&amp;lt;/strong&amp;gt; &amp;lt;a href=&quot;http://www.socia&#45;media&#45;university&#45;global.org&quot;&amp;gt;Lee Aase&amp;lt;/a&amp;gt;, manager of syndication and social media for&#8230;"
    dc:creator="Shel"
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    dc:title="Love social media releases or hate &#39;em, they work"
    dc:identifier="http://blog.holtz.com/index.php/2969/" 
    dc:subject="Blogging,PR,Social Media"
    dc:description="PR agency &amp;lt;a href=&quot;http://www.text100.com&quot;&amp;gt;Text 100&amp;lt;/a&amp;gt; is out with a &amp;lt;a href=&quot;http://www.scribd.com/doc/16768132/Text&#45;100&#45;Global&#45;Blogger&#45;Survey&#45;Report&#45;FINAL&quot;&amp;gt;global survey of bloggers&amp;lt;/a&amp;gt; and damned if the results don&#39;t reveal that social media releases &#45;&#45; which inspire passion among those who object to them &#45;&#45; work. The survey first determined that bloggers have grown in importance to corporations, measured by the increased outreach by businesses and their PR people. And the vast majority of these&#8230;"
    dc:creator="Shel"
    dc:date="2009-06-30 10:27:56 PM GMT" />
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    dc:title="The Hobson &amp; Holtz Report &#45; Podcast #461: June 29, 2009"
    dc:identifier="http://blog.holtz.com/index.php/2965/" 
    dc:subject="For Immediate Release"
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    dc:title="Cescenzo, Aase guest co&#45;hosts on FIR this week"
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    dc:subject="For Immediate Release"
    dc:description="With Neville unavailable for episodes 461 and 462 of The Hobson and Holtz Report (June 29 and July 2) we&#39;re pleased to announce special guest co&#45;hosts who will fill in for those shows. &amp;lt;img src=&quot;http://darkstar.holtz.com/hct/ee/images/uploads/crescenzoaase.jpg&quot; border=&quot;0&quot; alt=&quot;image&quot; align=&quot;left&quot; name=&quot;image&quot; width=&quot;100&quot; height=&quot;219&quot; /&amp;gt;Joining Shel on June 29 will be &amp;lt;a href=&quot;http://www.crescenzocomm.com&quot;&amp;gt;Steve Crescenzo&amp;lt;/a&amp;gt;, a well&#45;known consultant, writer and speaker who specializes in employee communications. Steve&#39;s blog, &amp;lt;a href=&quot;http://www.corporatehallucinations.com&quot;&amp;gt;Corporate&#8230;"
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    dc:title="One role for print: making dull messages stand out"
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    dc:subject="Death Watch,Internal"
    dc:description="Communicating mundane messages to employees is one of the tasks that has been made harder for internal communicators by the adoption of Web 2.0 capabilities on internal networks. Consider, for example, the communication of a benefits enrollment deadline. There&#39;s little that gets communicated inside companies duller than employee benefits information. But employees still paid attention 20 years ago because the reminder was one of a few messages being broadcast to employees. Back then, the role of&#8230;"
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    dc:title="FIR Live #15: with Gary Vaynerchuk: June 26, 2009"
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    dc:title="How the approval process needs to change"
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    dc:subject="PR,Social Media"
    dc:description="Among the tiny early&#45;adopter subset of the total online population, a lot of buzz is dedicated to a perceived shift from blogging to lifestreaming. Edelman Senior VP Steve Rubel, the most widely read of PR&#39;s many participants in social media venues, has shuttered his &amp;lt;a href=&quot;http://www.micropersuasion.com&quot;&amp;gt;Micro Persuasion blog&amp;lt;/a&amp;gt; in favor of a &amp;lt;a href=&quot;http://www.steverubel.com&quot;&amp;gt;Posterous lifestream&amp;lt;/a&amp;gt;, asserting that &quot;blogging feels old&quot; and &quot;publishing today is all about The Flow.&quot; (More on&#8230;"
    dc:creator="Shel"
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    dc:title="Think tankers"
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    dc:subject="General,Social Media"
    dc:description="I had completely forgotten that I&#39;d taken my little Casio digital camera with me to the IABC Research Foundation Think Tank a few weeks back. I was browsing images from the camera when I stumbled on this, which someone from the Think Tank graciously shot of me with &amp;lt;a href=&quot;http://www.nevillehobson.com&quot;&amp;gt;Neville Hobson&amp;lt;/a&amp;gt; (left), &amp;lt;a href=&quot;http://www.gravity7.com&quot;&amp;gt;Adrian Chan&amp;lt;/a&amp;gt;, &amp;lt;a href=&quot;http://www.chrisheuer.com&quot;&amp;gt;Chris Heuer&amp;lt;/a&amp;gt;, and &amp;lt;a href=&quot;http://www.jdlasica.com&quot;&amp;gt;J.D. Lasica&amp;lt;/a&amp;gt;. &amp;lt;img src=&quot;http://darkstar.holtz.com/hct/ee/images/uploads/motleycrew.jpg&quot;&#8230;"
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    dc:title="The Hobson &amp; Holtz Report &#45; Podcast #460: June 25, 2009"
    dc:identifier="http://blog.holtz.com/index.php/2956/" 
    dc:subject="For Immediate Release"
    dc:description="&amp;lt;object type=&quot;application/x&#45;shockwave&#45;flash&quot; data=&quot;http://www.forimmediaterelease.biz/audiofiles/dewplayer.swf?son=http://media.libsyn.com/media/fir/fir&#45;460.mp3&quot; width=&quot;200&quot; height=&quot;20&quot;&amp;gt;&amp;lt;param name=&quot;movie&quot; value=&quot;http://www.forimmediaterelease.biz/audiofiles/dewplayer.swf?son=http://media.libsyn.com/media/fir/fir&#45;460.mp3&amp;amp;bgcolor=#FFFFFF&quot; /&amp;gt;&amp;lt;/object&amp;gt; &amp;lt;strong&amp;gt;Content summary:&amp;lt;/strong&amp;gt; Join us for FIR Live on Blogtalk Radio on June 26; sign up to the FIR mailing list; follow&#45;up on Habitat UK and&#8230;"
    dc:creator="Shel"
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    dc:title="TSA wastes no time responding on its blog to critical news story"
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    dc:subject="Blogging"
    dc:description="As a matter of habit, I check the websites and/or blogs of organizations who make the news to see how quickly, and how well, they respond. I&#39;ve been doing this since at least 1996. I remember sitting in a hotel room in New York and checking the TWA website as soon as I heard that &amp;lt;a href=&quot;http://en.wikipedia.org/wiki/Twa_flight_800&quot;&amp;gt;Flight 800&amp;lt;/a&amp;gt; had gone down. (The site had been updated to provide information on the crash by the time I visited it.) So when I saw &amp;lt;a href=&quot;http://www.cnn.com/2009/US/06/20/tsa.lawsuit/index.html#cnnSTCText&quot;&amp;gt;a&#8230;"
    dc:creator="Shel"
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    <item rdf:about="http://blog.holtz.com/index.php/weblog/the_hobson_holtz_report_-_podcast_462_july_2_2009/">
      <title>The Hobson &amp;amp; Holtz Report &#45; Podcast #462: July 2, 2009</title>
      <link>http://blog.holtz.com/index.php/weblog/the_hobson_holtz_report_-_podcast_462_july_2_2009/</link>
      <description>The Hobson &amp;amp; Holtz Report &#45; Podcast #462: July 2, 2009, with guest host Lee Aase of The Mayo Clinic.</description>
      <dc:subject>For Immediate Release</dc:subject>
      <dc:creator>Shel</dc:creator>
      <dc:date>2009-07-02T19:16:11+00:00</dc:date>
    </item>

    <item rdf:about="http://blog.holtz.com/index.php/weblog/love_social_media_releases_or_hate_em_they_work/">
      <title>Love social media releases or hate &#8216;em, they work</title>
      <link>http://blog.holtz.com/index.php/weblog/love_social_media_releases_or_hate_em_they_work/</link>
      <description>A global survey of bloggers finds social media releases are gaining greater acceptance. That&#8217;s because they meet a genuine need.</description>
      <dc:subject>Blogging, PR, Social Media</dc:subject>
      <dc:creator>Shel</dc:creator>
      <dc:date>2009-06-30T22:27:56+00:00</dc:date>
    </item>

    <item rdf:about="http://blog.holtz.com/index.php/weblog/the_hobson_holtz_report_-_podcast_461_june_29_2009/">
      <title>The Hobson &amp;amp; Holtz Report &#45; Podcast #461: June 29, 2009</title>
      <link>http://blog.holtz.com/index.php/weblog/the_hobson_holtz_report_-_podcast_461_june_29_2009/</link>
      <description>The Hobson &amp;amp; Holtz Report &#45; Podcast #461: June 29, 2009 (with special guest co&#45;host Steve Crescenzo)</description>
      <dc:subject>For Immediate Release</dc:subject>
      <dc:creator>Shel</dc:creator>
      <dc:date>2009-06-29T19:00:40+00:00</dc:date>
    </item>

    <item rdf:about="http://blog.holtz.com/index.php/weblog/cescenzo_aase_guest_co-hosts_on_fir_this_week/">
      <title>Cescenzo, Aase guest co&#45;hosts on FIR this week</title>
      <link>http://blog.holtz.com/index.php/weblog/cescenzo_aase_guest_co-hosts_on_fir_this_week/</link>
      <description>Employee communications consultant Steve Crescenzo and Mayo Clinic communicator Lee Aase will handle co&#45;host duties on Monday and Thursday.</description>
      <dc:subject>For Immediate Release</dc:subject>
      <dc:creator>Shel</dc:creator>
      <dc:date>2009-06-28T14:01:42+00:00</dc:date>
    </item>

    <item rdf:about="http://blog.holtz.com/index.php/weblog/one_role_for_print_making_dull_messages_stand_out/">
      <title>One role for print: making dull messages stand out</title>
      <link>http://blog.holtz.com/index.php/weblog/one_role_for_print_making_dull_messages_stand_out/</link>
      <description>Posters, table tent cards and other print collateral can make dull messages jump out at employees.</description>
      <dc:subject>Death Watch, Internal</dc:subject>
      <dc:creator>Shel</dc:creator>
      <dc:date>2009-06-27T20:11:33+00:00</dc:date>
    </item>

    <item rdf:about="http://blog.holtz.com/index.php/weblog/fir_live_15_june_26_2009/">
      <title>FIR Live #15: with Gary Vaynerchuk: June 26, 2009</title>
      <link>http://blog.holtz.com/index.php/weblog/fir_live_15_june_26_2009/</link>
      <description>FIR Live #15: June 26, 2009</description>
      <dc:subject>For Immediate Release</dc:subject>
      <dc:creator>Shel</dc:creator>
      <dc:date>2009-06-26T19:41:02+00:00</dc:date>
    </item>

    <item rdf:about="http://blog.holtz.com/index.php/weblog/how_the_approval_process_needs_to_change/">
      <title>How the approval process needs to change</title>
      <link>http://blog.holtz.com/index.php/weblog/how_the_approval_process_needs_to_change/</link>
      <description>Before most companies can catch up to the innovators and early adopters in social media, they need to address the basics, starting with the approval process. The required shift: from reactive to proactive.</description>
      <dc:subject>PR, Social Media</dc:subject>
      <dc:creator>Shel</dc:creator>
      <dc:date>2009-06-26T19:23:53+00:00</dc:date>
    </item>

    <item rdf:about="http://blog.holtz.com/index.php/weblog/think_tankers/">
      <title>Think tankers</title>
      <link>http://blog.holtz.com/index.php/weblog/think_tankers/</link>
      <description></description>
      <dc:subject>General, Social Media</dc:subject>
      <dc:creator>Shel</dc:creator>
      <dc:date>2009-06-25T20:31:21+00:00</dc:date>
    </item>

    <item rdf:about="http://blog.holtz.com/index.php/weblog/the_hobson_holtz_report_-_podcast_460_june_25_2009/">
      <title>The Hobson &amp;amp; Holtz Report &#45; Podcast #460: June 25, 2009</title>
      <link>http://blog.holtz.com/index.php/weblog/the_hobson_holtz_report_-_podcast_460_june_25_2009/</link>
      <description>The Hobson &amp;amp; Holtz Report &#45; Podcast #460: June 25, 2009</description>
      <dc:subject>For Immediate Release</dc:subject>
      <dc:creator>Shel</dc:creator>
      <dc:date>2009-06-25T19:24:04+00:00</dc:date>
    </item>

    <item rdf:about="http://blog.holtz.com/index.php/weblog/tsa_wastes_no_time_responding_on_its_blog_to_critical_news_story/">
      <title>TSA wastes no time responding on its blog to critical news story</title>
      <link>http://blog.holtz.com/index.php/weblog/tsa_wastes_no_time_responding_on_its_blog_to_critical_news_story/</link>
      <description>Here&#8217;s a government agency that truly understands its obligations when it undertakes a blog to engage and inform the public.</description>
      <dc:subject>Blogging</dc:subject>
      <dc:creator>Shel</dc:creator>
      <dc:date>2009-06-22T23:49:14+00:00</dc:date>
    </item>


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