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Friday, April 07, 2006
Social media in the enterprise: Part III
Communication representatives from a third company have weighed in with details about the benefits of deploying social media for internal communications purposes. This time its Jim Lukach, manager of Online Communications, and Jochen Specht, webmaster, for Siemens Corporation:
Here are some of the things we are up to:
Here at Siemens we have found the new forms of online communications to be so effective that the company is now getting ready to roll out a global platform for employee blogging. With our colleagues in Germany, we were quick to identify how blogging could be a solution in bringing a global corporation closer together. The new platform will open blogging up to all of our global employees. Our global CEO, Klaus Kleinfeld, maintains a blog for internal communications purposes and receives comments from employees all over the world. In the U.S., we are also experimenting with podcasting and video blogs. They seem to work well as a supplement to our more traditional forms of communication and we plan on using them more and more in the future.