Social Media Consulting

The world of social media presents a host of challenges to organizations entering into this completely new model of communication. The rise of social media has been accompanied irrevocably by diminished organizational control of message, brand, and image. Shel Holtz -- an acknowledged leader in social media -- can help guide you through the various stages of social media engagement, including

  • Establishing feedback mechanisms that will enable you to monitor your organization's imprint
  • Participating in conversations on behalf of your organization
  • Setting policies to guide employee participation in social media spaces
  • Clarifying the role of employees in the organization's social media efforts
  • Building company-specific social media properties, from blogs and podcasts to widgets and social media newsrooms and press releases

Shel has been engaged in social media since the beginning. You can see his own efforts at his blog and podcast. He has consulted on social media for companies including Pepsi, Johnson Controls, Allergan and Symantec.