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Monday, January 15, 2007
Southwest wants my photos
As a frequenty Southwest flyer, I was among those receiving an email today announcing the redesign of the airlines’ home page. The email touted the focus on the kinds of resources and tools we, the customers, need most often, and I have to admit, it is a huge improvement. But what struck me was this:
And that’s not all! To show our personality, the new home page will feature photos taken by you, our Customers. We love bringing Customers the Freedom to Fly, and we thought it would be fun to share photos of where that Freedom has taken you. Stay tuned to find out how your photographs can be submitted in the future for publication at southwest.com.
I’m guessing these photos will appear where the image of a Southwest 737 wing is displayed now. If so, that’s a nifty way to give customers some ownership of the website. This on top of the consumer-generated media contest that has customers creating “Wanna Get Away?” commercials. More good work from one of my favorite airlines.