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Wednesday, February 03, 2010

Speakers & Speeches: Chris Christensen on online business communities

imageContent summary: Chris Christensen, former Executive Vice President of Engineering and Operations for LiveWorld and host of the Amateur Traveler podcast, spoke at the February 3, 2010 Social Media Breakfast/East Bay. His remarks focused on the various approaches different organizations and brands take to building online communities focused on their products. Among the companies he addressed were Campbell’s Soup, HBO, TVGuide.com and Mini Cooper.

Chris’s remarks were recorded using the Griffin iTalk app for the iPhone.

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Posted by Shel on 02/03 at 02:38 PM
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