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Friday, June 23, 2006

Speakers & Speeches - David Weinberger at the CMO Summit: June 8, 2006

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Podcaster’s note: This is the the third in a series of talks given at the 2006 Innovative Marketing Conference that were recorded as Neville and I were recording our one-on-one interviews in another room. The volume on the recordings turned out to be very low, and I’ve been working as time allows to manipulate the files to make them listenable. In this particular talk, David Weinberger interacted with the audience for much of the presentation, although there were no microphones for audience participants. Weinberger did a good job of expressing the question in his answers, and I’ve bumped the audio for audience contributions (with considerable background hiss), but it’s listenable. I’ll continue posting these files as I’m able to complete them.

Content summary: David Weinberger, co-author of “The Cluetrain Manifesto” and author of “Small Pieces Loosely Joined,” is a regular writer for the New York Times, Wired magazine, and Salon. He also is a regular commentator on NPR’s “All things Considered.” He spoke on the afternoon of June 8 at the CMO Summit in New York on the first day of the 2006 Innovative Marketing conference, co-sponsored by Columbia Business School and Corante.

Notes for David Sutherland’s presentation

The new marketing department - does it even exist? Companies and agencies are struggling to find a new model that builds on the proven principles of the past while incorporating successful new practices to take them into the future. How does a company plan and allocate resources, human and otherwise, in a time of such disruptive change? How will the dynamics of this emerging marketplace impact the way companies are configured, how products are developed, and how brands are built? What does the marketing department of the future look like?

Download the file here (MP3, 25.6 MB, 1:03), or sign up for the Speakers & Speeches RSS feed to get it and future speeches automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

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