Keynotes and Breakout Sessions

Shel Holtz is an internationally acclaimed speaker on a host of organizational communication topics. He can deliver keynote addresses or breakout sessions on virtually any communication-related topic. Following are some of his more popular sessions.

Communicating on the Read-Write Web

An introduction to social media, this session covers the eight critical guidelines to effective communication in the social media space. Not a review of tools, but rather a look at the strategic imperatives associated with the use of blogs, podcasts, wikis, social networks and other channels, along with understanding the role of consumer-generated media.

Edge Content and the Wisdom of Crowds

Shel's newest presentation focuses on how companies can get their content out onto the "edge," as opposed to the old model of content residing on centralized sites. As more and more people spend most of their online time on content produced by people like them, organizations need to make sure their target audiences experience their brands wherever they happen to be. The session covers a host of tactics for getting your content onto the edge, ranging from widgets to microformats -- all in language non-technical professionals can understand.

Introduction to Podcasting

Participants learn the ins and outs of podcasting, beginning with the fundamentals and covering the technical aspects including recording and editing. The session also addresses the strategic fit of podcasting as well as its role as a social media tool.

Social Media and Crisis Communications

How to use social media -- such as blogs, podcasts, and other tools -- to help your organization through a crisis. This session also addresses the means by which social media can initiate a crisis and how your organization can address it effectively.

Monitoring Social Media

How can you discover what people in the social media space are saying about your organization, its products and services, your industry and the issues your company faces? This session offers a revealing look at a host of free and easy methods for monitoring the blogosphere, podosphere, and other social media channels.

Public Relations on the Net

Based on Shel's best-selling book, this session offers a thorough review of how online PR differs from traditional public relations, and ways organizations can leverage the power of the Net to improve relations with consituent audiences.

"Public Relations on the Net" can be a keynote address, a two-hour session or a half- or full-day workshop.

Online Crisis Communication

This session helps prepare organizations for the new dynamics companies face when a crisis strikes. It can be presented as a keynote address or a two-hour training module.

21st Century Intranets

This keynote, breakout talk, half- or full-day workshop reviews the elements that make intranets compelling tools to employees and generate ROI for management.

Building Intranet Communities

Collaboration and interaction are a hallmark of the Internet and the World Wide Web. Why have businesses left this critical characteristic out of their intranets? In this session, you'll learn how to build communities that generate genuine business value, from traditional message boards to the newest and most dynamic community-focused technologies...and how to sell them to management.

This session is a 90-minute or two-hour workshop.

Using Intranets to Drive Organizational Change

A corporate intranet provides communicators with some unique tools that can be brought to bear to support an organizational change initiative. This three-hour workshop covers the basics.

Employee Communications on Intranets

So much employee communication has moved online -- and so much of it has suffered as a result. What used to be managed strategically is now little morethan news items published online. How do we get back to strategic internal communication using intranets? The answers are in this session, which can be presented as a keynote address or a two- or three-hour workshop.

Intranets, Communication, and Knowledge Management

This keynote talk explores how to use an intranet as one of your organization's key knowledge management tools, producing a competitive edge measured in faster turnaround, greater innovation, and improved productivity.

Communicating in a World of Over-Communication

This two-hour workshop reveals how your organization can get itsr messages to its audience sthrough the clutter of (on average) 3,000 daily "interruption-based" messages and 190 work-related messages.