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Saturday, January 05, 2008

Tech journalism at a crossroads

The January 2 edition of John C. Dvorak’s video podcast CrankyGeeks  is must-viewing for PR practitioners, and in particular those who work for technology clients. Dvorak’s guests include New York Times writers John Markoff and Gregg Zachary, who offer an intriguing take on the state of technology journalism; inadvertent release of a journalist’s dossier maintained by PR firm Waggener Edstrom for its client Microsoft. The mistaken release wasn’t the point of the discussion; it merely revealed that Waggener Edstrom maintains such dossiers, a clear attempt to control Microsoft’s media coverage.

Agree or disagree with the panel’s views and conclusions, it’s captivating viewing for those of us working in this field.

Posted by Shel on 01/05 at 01:14 PM
Media • PR • Technology • (2) Comments • (1) Trackbacks • Permalink
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