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Thursday, August 28, 2008

This is fresh?

The chatter about Technorati‘s rapidly diminishing credibility continues to intensify. Dan York talked about it on last Thursday’s FIR, prompting Joe Thornley to write about it, which in turn prompted Neville to write about it. Dan revisited the subject on today’s show, leading Neville and me to discuss it further.

After recording, I took a quick look at my own listing on Technorati, and found that the first five posts linking to my blog were posted 14,119 days ago. In case you don’t have your calculator handy, that’s 38-1/2 years ago. Blogging is older than we thought. (See the screen shot at the end of the post.)

Actually, the first item listed was posted July 6 of this year. The fourth was posted August 11. All this despite the fact that Technorati showed the results as “sorted by freshness.”

This is far from the worst problem Technorati is having, and doesn’t even begin to touch on the issues raised by people like Chris Brogan about the validity of Technorati’s methodology. Taken all together, these problems present a real opportunity for someone to step in and provide the kind of metrics Technorati does—and nobody else—or for Technorati to get its act together and reclaim its leadership position.

image

Posted by Shel on 08/28 at 08:17 AM
Blogging • Measurement • (6) Comments • (0) Trackbacks • Permalink
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