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Tuesday, February 06, 2007

Toyota offers cell phone-only event programming

On “For Immediate Release” yesterday, I reported on results of a study that focus on the increased use of mobile telephones for activities other than phone calls. Consumers use an average of 4.8 features on their handsets, ranging from text messaging (the most dominant use) to software downloads, coupon retrieval, and alert services. My point was the companies ignore mobile phones as a communication channel at their peril. (It has been evident for years that Internet-based services were poised to escape the confines of the computer and migrate to other devices.)

Toyota is one company that has gotten the message. In a ClickZ article yesterday, I learned about a campaign to track, via video, the progress of the FJ Cruiser in the grueling Baja 1000 race. Banner ads accompany the videos.

Expect to see more of this as awareness of cell phone potential increases.

Posted by Shel on 02/06 at 01:09 PM
Technology • Video • Wireless • (0) Comments • Permalink
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