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Sunday, July 08, 2007
Upload once and your video is everywhere
YouTube is a channel, not a strategy or a tactic. The tactic that might compel you to upload a video to YouTube would be more like, “Seed a video online in order to get the most possible exposure in hopes the video will go viral.”
The odds of your video going viral are better if the video is available in more than one place. YouTube may be the 800-pound gorilla of video sharing sites, but there are plenty of 500-pound gorillas out there. When crayon handled some social media work for Sneaux Shoes, Steve Coulsen uploaded a video featuring a human skateboard to multiple video sharing sites. As a result, he was able to report back to the client the number of views from each of them. The total was a more impressive number than just the number of YouTube views alone.
It does take time to upload a video to each service. Or, at least, it did, until HeySpread came along. Sign up once and HeySpread will take a single video upload and get it into the mix at YouTube, MySpace, Google Videos, Yahoo Videos, Dailymotion, Blip.tv, Photobucket, Metacafe, Bolt and Putfile. You need an account for each of the sites where you want your video to appear, but once you add your account information to HeySpread, your videos will automatically be submitted to each site. You can add tags and other information to your uploads to make your videos discoverable the way you want them to be.
This isn’t a new idea. Even in the early days of the web you could find a service to submit your website to the many directories and search engines. Still, it’s going to make life easier for a lot of marketers to upload a video just once and let somebody else place it in all those various services.