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Monday, August 07, 2006
Vocus acquires PRWeb
Here I am on vacation. Beach tomorrow, Disneyland Wednesday, and so on, but the news just keeps on breaking. I just received a notice from Carma Spence-Pothitt of Vocus that the PR software company has acquired PRWeb, the third news release distribution service after PR Newswire and BusinessWire. Here’s the news release. Here’s the rationale for Vocus to grab up PRWeb:
Vocus customers will benefit significantly from having PRWeb integrated into their product. For example, they’ll be able to simultaneously distribute their press releases via PRWeb, their own Vocus-managed media lists, and their Vocus Online Newsrooms. As a result of its ability to manage every step in the communications lifecycle, Vocus Public Relations software will save customers even more time and make them more efficient.
PRWeb has been leading the news release distribution pack with its integration of social media, including podcasts, RSS feeds, and del.icio.us links. Vocus obtains all that expertise and “get-it-ness” for only $28 million and nearly half a million shares of Vocus stock.