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Friday, March 03, 2006

Why monitor the blogosphere?

If you’re trying to convince the powers that be that monitoring the blogosphere is important, and they just don’t seem to grasp the concept, point them to to this article from the Washington Post, which offers several examples of companies that were able to capitalize on early indications from the blogosphere of changes in trends and customer behaviors. The article leads with ConAgra Foods, which used the online conversation to figure out that the low-carb craze was on its way out. Using that intelligence, they were able to market an alternative set of products. Other companies referenced include Hewlett-Packard.

Posted by Shel on 03/03 at 02:08 PM
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